Client: DoorDash
Project: DoorDash Evergreen Campaign
Year: 2023
W+K won a pitch for DoorDash evergreen work. The evergreen work is built off a creative platform of "DoorDash is your 24/7 Life Assistant," positioning them not as just a delivery service, but as a trusted tool that can get you anything you want. Evergreen work means 360 brand campaign work ranging from TV to OOH, digital, activations, social, and more. W+K’s Design team partnered with DoorDash’s design director, Adriel Teles, to establish a consistent look and feel for the brand. For the campaign, we shot products in-house, designed OOH billboards and banners, and delivered a brand guardrails playbook that includes guidelines on logo usage, typography, color treatments, and photo art direction.
Credits:
Design Director: Stephanie Ward
Design Producer: Kelly Cousins
Designers: Olivia Brown, Macy Eiseland, Elena Hernandez, Avery Jagre, Luke Wilhelmi
In partnership with DoorDash Design Director: Adriel Teles
Photographer & Retoucher: Shay Platz
Production Specialist: Beth Schuenemann