Client: DoorDash
Project: DoorDash Evergreen Campaign
Year: 2023
W+K won a pitch for DoorDash evergreen work. The evergreen work is built off a creative platform of "DoorDash is your 24/7 Life Assistant," positioning them not as just a delivery service, but as a trusted tool that can get you anything you want. Evergreen work means 360 brand campaign work ranging from TV to OOH, digital, activations, social, and more. W+K’s Design team partnered with DoorDash’s design director, Adriel Teles, to establish a consistent look and feel for the brand. For the campaign, we shot products in-house, designed OOH billboards and banners, and delivered a brand guardrails playbook that includes guidelines on logo usage, typography, color treatments, and photo art direction.
The brand guardrails book was created in collaboration with the DoorDash Design Director, Adriel Teles. It includes rules and guidelines on logo usage, typography, color, photography, and layouts. It will be shared with DoorDash’s internal teams and agency partners. See the full Brand Guardrails book here.
Credits:
Design Director: Stephanie Ward
Design Producer: Kelly Cousins
Designers: Olivia Brown, Macy Eiseland, Elena Hernandez, Avery Jagre, Luke Wilhelmi
In partnership with DoorDash Design Director: Adriel Teles
Photographer & Retoucher: Shay Platz
Production Specialist: Beth Schuenemann