W+K won a pitch for DoorDash evergreen work. The evergreen work is built off a creative platform of "DoorDash is your 24/7 Life Assistant," positioning them not as just a delivery service, but as a trusted tool that can get you anything you want. Evergreen work means 360 brand campaign work ranging from TV to OOH, digital, activations, social, and more. W+K’s Design team partnered with DoorDash’s design director, Adriel Teles, to establish a consistent look and feel for the brand. For the campaign, we shot products in-house, designed OOH billboards and banners, and delivered a brand guardrails playbook that includes guidelines on logo usage, typography, color treatments, and photo art direction.

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