Client: HP

Project: HP Anyware

Year: 2022


HP briefed us to create a new logo design for their new software called HP Anyware. This new software offers secured access to digital workspaces and creates a seamless experience for teams to interact within those workspaces from anywhere. As a design team, we explored hundreds of different logo directions, concepted how the logo can animate, tested the logos in-situ and on product, and in the end, delivered a logo guidelines playbook for internal client purposes.



I collaborated with design director (David Chathas) and designer (Michael Auer) to sketch, iterate and produce hundreds of potential logo directions. Some logo concepts included pindrop, palindrome and network.

The client finally approved a logo direction called the Pindrop, which is a logo direction that I created. 


We were also tasked with animating the logo. Below are a few examples of logo animation directions. Some of the animated gestures we thought about were “a pin dropping”, “point A to point B” and “zoom into place”.


We tested each logo on various physical and digital products to view them at scale and determine how they interact with other elements. This helped the client see each logo within a real context.

We delivered a playbook manual that informed the client about the rules and guidelines of the logo and system. The playbook includes the brand elements, dos and don’ts and examples of how the system works. The full playbook can be viewed here.



Credits:
Creative Directors: Christen Brestrup, Bertie Scarse
Design Director: David Chathas
Design Producer: Lis Moran
Designers: Michael Auer, Avery Jagre
Motion: Jeff Ackley, Chang Xu


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