Client: HP
Project: HP Anyware
Year: 2022
HP briefed us to create a new logo design for their new software called HP Anyware. This new software offers secured access to digital workspaces and creates a seamless experience for teams to interact with those workspaces from anywhere. As a design team, we explored 100s of different logo directions, concepted how the logo can animate, tested the logos in-situ and on product, and in the end, delivered a logo guidelines playbook for internal client purposes.
Credits:
Creative Directors: Christen Brestrup, Bertie Scarse
Design Director: David Chathas
Design Producer: Lis Moran
Designers: Michael Auer, Avery Jagre
Motion: Jeff Ackley, Chang Xu