Client: HP
Project: HP Feenix Packaging
Year: 2022
HP created a packaging technology that is the world’s first-ever 100% plastic-free, plant-based and completely compostable packaging. With a circular lifespan, it is the only packaging that can be thrown away in the trash, recycled, or composted. Made from old paper and cardboard, it is reborn as something completely new, which can then be broken down and made into something new, again and again and again. It’s ability to rise from its ashes gives this packaging its name… Feenix. The W+K design team was tasked with exploring, pitching, and executing different logo and identity system directions. Once HP approved a logo and identity system, we delivered a playbook manual that informs them on how to implement the logo and identity system across all channels.
Credits: Creative Directors: Christen Brestrup, Bertie Scrase
Strategy: Henry Lambert, Bianna Nikdel
Brand: Kayla Clay, Simone Myers, Hannah Hewitt
Design Director: David Chathas
Design Producer: Kelly Cousins
Designers: Katie Custis, Avery Jagre, Mimi Jiao, Lauren King, James Marshall, Vivi Naranjo, Cathy Ormerod, Jason Scheuermann, Johnelle Smith, Sophie van der Merwe, Nicole Wang, Stephanie Ward