HP created a packaging technology that is the world’s first-ever 100% plastic-free, plant-based and completely compostable packaging. With a circular lifespan, it is the only packaging that can be thrown away in the trash, recycled, or composted. Made from old paper and cardboard, it is reborn as something completely new, which can then be broken down and made into something new, again and again and again. It’s ability to rise from its ashes gives this packaging its name… Feenix. The W+K design team was tasked with exploring, pitching, and executing different logo and identity system directions. Once HP approved a logo and identity system, we delivered a playbook manual that informs them on how to implement the logo and identity system across all channels.

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