Client: HP
Project: HP Go Beyond
Year: 2023
Go Beyond is the name of HP’s sustainability platform. This platform communicates HP’s efforts toward human rights, digital equity, and climate action. HP tasked us to design a logo and visual identity system for Go Beyond. The design team explored 100s of logo directions, concepted visual identity systems to pitch to the client, and in the end, delivered a playbook manual of rules and guidelines for the logo and visual identity system.
Credits:
Creative Director: Christen Brestrup, Bertie Scrase
Design Director: David Chathas
Design Producer: Kelly Cousins
Designers: Katie Custis, Avery Jagre, Mimi Jiao, Lauren King, James Marshall, Vivi Naranjo, Jason Scheuermann, Johnelle Smith, Nicole Wang
Design Audit: Cathy Ormerod, Stephanie Ward