Client: HP

Project: HP Firefly Laptop - Product Demo Animation

Year: 2023

HP briefed us to concept, design and animate a product demo video promoting their new HP Firefly Pro laptop. Our product demos consistently utilize HP’s brand font and color palette.

Our product demos visually highlight HP’s product features through the use of performative typography and simple graphic forms and shapes.

*Note: This is a rough frame-by-frame animatic, not the final motion piece.

In this second direction, I leaned into the concept of “simplifying”. The HP laptop “simplifies” your laptop experience with a thinner design, better battery life, less noise and less heat.

I visualized “simplification” by starting with a bunch of scattered, chaotic clutter, and then subtracting, reducing and decluttering into the reveal of the HP Dragonfly Pro laptop.

*Note: This is a rough frame-by-frame animatic, not the final motion piece.

Credits:
Creative Directors: Christen Brestrup, Bertie Scrase
Design Director: David Chathas
Design Producer: Kelly Cousins
Designer: Avery Jagre
Motion: Jeff Ackley, Chang Xu

Client: HP

Project: HP Firefly Laptop - Product Demo Animation

Year: 2023

HP briefed us to concept, design and animate a product demo video promoting their new HP Firefly Pro laptop. Our product demos consistently utilize HP’s brand font and color palette.

Our product demos visually highlight HP’s product features through the use of performative typography and simple graphic forms and shapes.

In this second direction, I leaned into the concept of “simplifying”. The HP laptop “simplifies” your laptop experience with a thinner design, better battery life, less noise and less heat.

I visualized “simplification” by starting with a bunch of scattered, chaotic clutter, and then subtracting, reducing and decluttering into the reveal of the HP Dragonfly Pro laptop.

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