Client: HP

Project: HP Firefly Laptop - Product Demo Animation

Year: 2023


HP briefed us to concept, design and animate a product demo video promoting their new HP Firefly Pro laptop. Our product demos consistently utilize HP’s brand font and color palette. Our product demos visually highlight HP’s product features through the use of performative typography and simple graphic forms and shapes.


*Note: This is a rough frame-by-frame animatic, not the final motion piece.


*Note: This is a rough frame-by-frame animatic, not the final motion piece.



Credits:
Creative Directors: Christen Brestrup, Bertie Scrase
Design Director: David Chathas
Design Producer: Kelly Cousins
Designer: Avery Jagre
Motion: Jeff Ackley, Chang Xu


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