In March 2023, we were presented with an opportunity: Take SKIMS from a viral brand to a household name. Our task was to create a big idea that invites mass America into the world of SKIMS. Much like Kim and SKIMS, we had a group of designers that were equally a little bit obsessive, and the above images are a peek into our 11.5 month design journey from pitch to Times Square. Below are selected key visuals that showcase the breadth of our design explorations from concepts, comps, animations, OOH billboards, and film graphics.

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