Client: Samsung
Project: Samsung Dreamground
Year: 2021
Global creative agency Wieden+Kennedy and Moment Factory collaborated on a unique brand experience to promote Samsung’s 5G technology. Dreamground created by Samsung is a physical and digital wonderland enabled by 5G. The experience connects physical structures and video portals at Hollywood Park and Samsung 837. Viewers can also experience Dreamground in a mobile app featuring original multimedia content and augmented reality.
Creative Director: Matt Sorrell, Dan Viens
Art Director: Kyle Chin, Mariah Mercier
Design Director: Lashun Tines
Design Producer: Katey Kahanu
Designers: Avery Jagre, Danielle McCoy, Grey Jacobsen
Production Specialist: Liliya Dru, Vicki Liu
Motion: Adam Sirkin
Illustration: Moment Factor
Animation: Moment Factory
Augmented Reality: Media Monks